“When a man comes to me for advice, I find out the kind of advice he wants, and I give it to him.”
Making the best use of the internet institutionally is about more than having the nicest website, the best "Social Media strategy", or most catchy strapline.
The best campaigns, companies, organisations and causes are all the best because the ask the right questions: what are we trying to achieve? how do the different pieces fit together? who are we talking to and why should they care?
If you don't spend time thinking creatively about those questions, you can have a nicely designed website, or lots of followers on Twitter, and still go bust or languish in obscurity.
That's why along with whatever else we do creatively or technologically for our clients, we lead with a clear teleological and strategic edge.