Traditionally, communication, design and technology have been separate areas, and indeed industries.
What many people fail to recognise is that on the web, they become one.
What's more, many other formerly distinct areas - from law to business to branding - are now things that are a part of the creative and social use of technology.
Add to that a richly nuanced tapestry of human behaviour, psychology and sociology are pretty essential too.
Realising this makes concepts like "IT", "web design", "public relations" and "marketing" sound pretty dated.
VSC is about what comes next.